CRIME STOPPERS INTERNATIONAL:
Illegal Empire
How could Crime Stoppers International show the world that buying fake goods has real consequences?
We had many stats and figures but we wanted to give shape to an amorphous problem. So we created the Illegal Empire: a theoretical nation-state whose GDP (the total spent on fake goods worldwide) ranks 4th globally against other nations.
The Illegal Empire is composed of drug smugglers, sex traffickers, and other very, very bad people around the globe who get stronger and more dangerous every time you buy fake goods.
Don’t want to support the Illegal Empire? It's simple. Don’t buy that fake watch.
Category: Integrated Campaign 
FASHION & LIFESTYLE INFLUENCERS
We sent Illegal Empire boxes to influencers to kick-start the campaign. The boxes contained the head of a toy rabbit and instructions to scan a QR code to watch a film.
The soft toy is the same rabbit a young girl is holding in the film.
The box had many Illegal Empire branded elements, including stamps, a QR code and packaging made up of shredded articles from the Stop the Illegal Empire hub.
