McLAREN:
As you drive the P1, its body responds to the aerodynamic conditions it’s in, literally changing its form to create the best possible drive. It's as if it's alive. To showcase this, we created DesignedByAir.com—an interactive sci-fi experience where users witness the car’s birth from nothing in a wind tunnel.
Designed By Air
Category: Digital 
Online
Experience:
(Cutdown)
Teaser:
The campaign kicked off with a short films, teasing the shape of the car and air flow of the car.
Giant LED boards, on motion control rigs, created a long exposure animation of the wind passing over the car’s body, tracing its form and giving a glimpse of the beast’s shape.
